Net Promoter Score, a basic measure of customer sentiment, is now used by two-thirds of the Fortune 1000. What makes it such a powerful number?
“It’s more than a metric. One could use the word ‘religion', according to Michelle Peluso, from IBM and now Chief Customer Officer of CVS, when asked about NPS. Qualitative data, also known as verbatims, is important to pair with NPS. But, be careful not to cheat.